From “DORA is buzzword soup” to “I know our baseline, and I know what to do about it."
In 8 Days
Eight daily emails that take you, a busy engineering manager, from 'I have heard of DORA', to 'I now have a powerful set of industry-standard metrics that enable me to diagnose bottlenecks in our process.'
Each email teaches one concrete idea, asks for one tiny action, one per day for eight days.
Written from 25 years of engineering leadership · Based on current DORA research and the Faros AI 2026 telemetry report (22,000 developers, 4,000 teams)
Is this for you?
Read this if you are:
- An engineering manager, director, or VP who has adopted AI coding tools in the last 12-18 months
- Feeling the gap between "engineers are busier" and "we're shipping faster"
- Trying to make the case to leadership - or to yourself - about what to fix next
Skip it if you are:
- Looking for an AI tools review or vendor comparison
- Already tracking all five DORA metrics with clean data
- Not responsible for engineering delivery
About the author
Stuart Ashman has spent 25 years leading engineering teams - from startup to enterprise, from IC to VP. He coaches engineering leaders through the gap between what the metrics say and what to do about it.
He developed this course because he kept having the same conversation: leaders who knew something was wrong didn't have the data to understand it.
Get the free email course
Free. One email a day for 8 days to establish your DORA baseline metrics.
